It is an exciting time of year for fans of sport with the 2014 World Cup now just one short week away.
Of course, it almost goes without saying that top UK betting site Bet365 has a slew of new promotions to celebrate the event, which takes place but once every four years and historically has been a sporting competition that captures the hearts even of those who don't normally follow sport closely.
And so it comes as no surprise that Bet365 has come up with a new promotion on its poker site ahead of the World Cup, which begins next week on 12 June.
Bet365 is calling its tie-in the Bet365 Poker Road to Rio promotion and it begins on 5 June 2014. We'll tell you everything else you need to know about it below.
If you aren't yet a customer of Bet365 Poker, thankfully signing up is an opportunity that comes around much more often than once every four years. Those who create a new account today will enjoy access to a Bet 365 Poker free €5 bankroll to get them kicked off.
Five hundred fortunate players will have the opportunity to win part of €5000 worth of generous prizes each day thanks to the daily prize draws - including iPad Minis.
As you progress further into the promotion (more on that below), there are opportunities for cash rewards, up to €150 euros for those players who make it all the way to the final round.
On top of this, those players who watch the lobby closely may find themselves snagging an extra iPad Mini, as Bet365 Poker will be giving one additional tablet away every single day of the promotion, which will draw to a close when the World Cup itself does, on 13 July.
Participating in the Road to Rio promotion essentially hinges upon collecting coins, which then are converted into player cards. Players will want to amass 11 player cards as to establish their team in each round.
Once you have fielded a complete team comprised of your favorite players, you have then completed the round. The good news is that you can earn your coins, and thus draft players onto your team by collecting the cards, much more quickly should you choose to play at the Bet365 Poker Premium tables.
Players will need to opt-in to be sure their accounts are capable of accepting rewards. Head to the poker lobby to check your status and find out even more about this exciting World Cup tie-in promotion, which again is only valid through Sunday, 13 July. Good luck, and may your favorite team win!